Answer to discussion questions from a WSJ article

Answer to discussion questions from a WSJ article.

I’m studying for my Marketing class and need an explanation.

at least 600 words. no outside sources need besides quotes from the article.

WSJ Article: Barbie at 60? Trivial Pursuit at 40? Toymakers Navigate Midlife

  • What are some of the most well-known older ‘veteran’ toy brands?
  • What are the challenges for each brand discussed in the article?
  • What advantages do older ‘veteran’ toy brands have vs. new toy brands?
  • What disadvantages do older ‘veteran’ toy brands have vs. new toy brands?
  • What strategies do experts recommend that older ‘veteran’ toy brands should use, especially on key anniversaries?

Answer to discussion questions from a WSJ article

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