GEN introducing a technology or application

GEN introducing a technology or application.

I’m studying for my Marketing class and need an explanation.

Post your response to the following discussion questions. Your initial posting should include three or more resources, which must be referenced using APA style.

There are two common strategies that are used when developing and introducing a technology or application in the marketplace (market differentiation and segmentation). Differentiation of a technology or application can be achieved by incorporating new functional features that are unique compared to its competitors. In contrast, market segmentation is tailoring a technology or application to a particular customer base that have a similar set of needs in order to outperform the competition. Use the Web to search for a technology or application in each category (market differentiation and segmentation). Describe each technology or application in detail and explain how it is either unique (differentiation) or tailored to a specific group of customers (segmentation).

GEN introducing a technology or application

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