I’m studying for my Powerpoint class and need an explanation.
- Research and discuss how Social Media affects Consumer Behavior, particularly Information Search and Purchase Decision.
- Create a 5-Slide PPT presentation, in which you provide information on how social media affects consumer behavior
- Provide ONE example of social media and a particular company or brand (or even product category).
- You will be called at random to Air-Play your presentation in class!
- Minimum of 5 References required