Individual 3

Individual 3.

I’m studying for my Powerpoint class and need an explanation.

  • Research and discuss how Social Media affects Consumer Behavior, particularly Information Search and Purchase Decision.
  • Create a 5-Slide PPT presentation, in which you provide information on how social media affects consumer behavior
  • Provide ONE example of social media and a particular company or brand (or even product category).

For example, Netflix has made smart use of Twitter in its social media strategy (Links to an external site.).

  • You will be called at random to Air-Play your presentation in class!
  • Minimum of 5 References required

Individual 3

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