After carefully reading the case study, Smart Cookie, answer the following questions in a 5-7 page paper with support from a minimum of two external sources. Be sure your paper adheres to APA style.
Apply SWOT, Porter’s Five Forces, or the BCG Matrix to analyze Kraft’s strategic plan to expand into international markets. How would you determine which markets to target short versus long term? Connect your Oreo conclusions to how you would develop a strategy for a new product, like the sensors your company is developing in the Capsim simulation. Consider how your team would apply the strategic planning model and measure your success in implementing your product strategy in Capsim.
Clements, S., Jain, T., Jose, S., & Koellmann, B. (2013). Smart cookie. Business Today, 22(7), 108-112.