MKT230 – CONSUMER BEHAVIOR Four Essays

MKT230 – CONSUMER BEHAVIOR Four Essays.

I need help with a Marketing question. All explanations and answers will be used to help me learn.

Hello, I am requesting assistance with writing four (4) essays that are 400-500 words each, APA Style with at least one reference. Below you will see the essay choices under each unit. Any other questions I can answer or the following are instructions. Thanks.

Writing Assignments

Each unit examination includes a written component. The writing assignments give students the opportunity to demonstrate a level of subject mastery beyond the objective unit examinations, which reflects his/her ability to analyze, synthesize, evaluate and apply his/ her knowledge.

Writing assignments are judged on the quality of the response. Word count is NOT one of the criteria that is used in assigning points to writing assignments. However, students who are successful in earning the maximum number of points tend to submit writing assignments that are 400-500 words (1-2 pages) per question.

Plagiarism

All work must be free of any form of plagiarism. Put written answers into your own words. Do not simply cut and paste your answers from the Internet and do not copy your answers from the textbook.

Plagiarism consists of taking and using the ideas, writings or inventions of another, without giving credit to that person and presenting it as one’s own. This is an offense that the university takes very seriously. An example of a correctly prepared written response may be found by visiting the Coast Connection student portal. You can nd this in the portal by clicking on Student Resources and thenWriting Basics.

Citation Styles

The majority of your response should be your own original writing based on what you have learned from the textbook. However, students may also use outside materials if applicable. Be sure to provide a citation and a reference for any materials used, including the required textbook. The following points are designed to help you understand how to provide proper citations and references for your work:

•Sources are listed in two places.

The first, a citation, is briefly listed within your answer. This includes identifying information that directs the reader to your list of references at the end of your writing assignment.

The second, a reference, is at the end of your work in the list of references section.

All sources cited should follow APA style and provide enough identifying information so that the reader can access the original material.

Please utilize/reference the following textbook:

Consumer Behavior – Buying, Having, and Being

Michael R. Solomon, 2017

Pearson

ISBN.13: 978-0-134-12993-8

MKT230 – Consumer Behavior

UNIT #1

You only need to select one question from the list below:

  1. Discuss the positive and negative consequences of today’s culture of participation that is enabled by social media platforms.
  2. Explain greenwashing and why businesses would participate in greenwashing.
  3. Define perceptual selection and describe the types of filters that prevent clear perception and the reception of marketing stimuli.

UNIT #2

You only need to select one question from the list below:

  1. Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?
  2. Explain the concept of involvement and its relationship to motivation.
  3. Explain the 3 systems of Freud’s personality theory.

UNIT #3

You only need to select one question from the list below:

  1. What is source credibility and does source credibility affect attitude change?
  2. Define problem recognition. Show how problems can arise. Give a brief example to illustrate the problem recognition process.
  3. Why does a typical casino have low ceilings, no windows, no clocks, and no straight aisles?

UNIT #4

You only need to select one question from the list below:

  1. What characteristics of opinion leaders make them valuable sources for product information? Explain.
  2. Describe the concept of social mobility and its various forms.
  3. Explain the meaning of objectification and how it occurs. Provide an example.

MKT230 – CONSUMER BEHAVIOR Four Essays

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