mkt315 week 10 discussion 2 AND response.
I’m stuck on a Marketing question and need an explanation.
Week 10 Discussion 2
“International Channel” Please respond to the following:
- Examine the environment of international channels. Select the one environmental factor that affects behavioral processes in international channels the most. Provide your rationale.
- Imagine your company has channel partnerships in 18 different countries, most with language and cultural differences. Determine the best strategy for motivating international partners whether it is a comprehensive strategy that aligns to some members or 18 individual strategies. Provide your rationale.
AND RESPOND TO THIS POST DIRECTLY:
Greetings Professor and class! The one environmental factor that affects behavioral processes in international channels the most to me would be the world economy. Granted, the United States economy is doing great at the moment, but when you partner with businesses or factions of a business in other countries the state of that country’s economy is something to consider on overall profits. The best strategy is to apply a universal standard and way of doing things. You want to make sure that the overall goal is the same throughout the company and that way everyone stays on the same page with the overall objective in mind.