Offline marketing

Offline marketing.

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?

Answer the question with careful research and references about OFFLINE MARKETING

  • What is this and why it is important?
  • What’s the customer behavior in this area?
  • What do you know about these customers (customer data)
  • How do you marketers leverage data to improve performance now?
  • What’s needed further to get to ever better performance? What additional data?
  • What’s the latest development in this area from a customer intelligence perspective?


Offline marketing

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