Strategic Marketing Plan: Samsung.
Help me study for my Marketing class. I’m stuck and don’t understand.
Strategic Marketing Plan (5000 words, 1300 already completed):
- Provide a detailed and comprehensive plan for your chosen product/brand (Samsung) that brings all elements together
- The plan should include key, useful recommendations and should consider how it will be implemented from a practical perspective.
- Executive Summary
- Brief Introduction
- 1.0 Mission Statement
- 2.0 Corporate Objectives
- 3.0 The Marketing Audit (1300 words, Already completed)
- 4.0 Marketing Objectives
- 5.0 Marketing Strategies
- 6.0 Marketing Mix Proposal
- 7.0 Implementation and Control
- 8.0 Key recommendations
- Appendices (not included in overall word count)
- Will provide you with a few relevant articles