Video for Austin Martin Case Study

Video for Austin Martin Case Study.

I’m trying to learn for my Marketing class and I’m stuck. Can you help?

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  1. Why did Aston Martin decided to enter the Chinese market to sell their cars?
  2. What was some of the challenges being face by Aston Martin with their Global Marketing Strategy in China?
  3. How does the Economic outlook and the future of Aston Martin looks when selling cars in China?

Any outside sources used to support your view should be cited in APA format (Links to an external site.).

Aston Martin

Video for Austin Martin Case Study

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